How to Create an On-demand Webinar that Converts Readers into Leads
In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply doesn’t...
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Turning Social Media Follows into Content Marketing Leads
Digital marketing, particularly social media, has led to an obsession with meaningless numbers. Followers, “likes”, and connections may give some indication of the size of your potential audience. But...
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Content Strategy: How eBooks Help You Generate More Leads
Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue...
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Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions
Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media. Kraft Foods has over 1 million people who request and pay to...
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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide
Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond....
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5 Factors to Help Your Content Plan Tame the Lead Generation Beast
Just how important is content marketing to your lead generation program? According to research from MarketingSherpa’s 2012 Lead Generation Benchmark Report, the creation and distribution of unique,...
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Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools
The future looks bright from the floor to ceiling windows of the One Montgomery Tower. The view is from SlideShare’s San Francisco residence, a collaborative space shared with LinkedIn, its parent...
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Why Your Content Marketing Plan Can’t Focus on Both Lead and Demand Generation
Lead generation and demand generation, often used interchangeably, are essentially at odds with each other. When many B2B marketers say demand generation, they mean lead generation — which is to say...
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Measuring Marketing Effectiveness: Find Out if Your Content Converts
I recently wrote an article discussing ways to measure content marketing performance in association with brand awareness, thought leadership, and engagement metrics — three important goals for B2B...
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Why Your Content Is Sabotaging Your Lead Generation
When a lead-generation campaign performs poorly, the main culprit often is an irrelevant or non-compelling offer – an industry-analyst report or follow-up phone call offered in exchange for the...
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Research: Technology Marketers Align Around Lead Gen
Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the...
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How to Do Paid Promotion on Twitter the Right Way
If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed...
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Segment Your Blog Content to Drive More Leads and Sales
Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic from the modern marketer’s toolbox. While segmenting your...
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5 Ways to Translate Your Content Marketing Goals into KPIs
As a content marketer, it’s not enough to simply research, write, publish, and repeat. You must constantly measure the impact that your content marketing is having on your business. To make sure that...
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The Lowdown on Creating Personalized Quizzes to Boost Your Marketing
Boring content won’t generate the amount of leads you want. As a content marketer, you want to be able to find some form of content that consistently performs well with your audience. Pair that up...
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101+ Key Performance Indicators – Pick the Best KPI Options
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to...
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How to Establish the Best Social Media KPIs for Your Content Marketing Goals
Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and...
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